Media kit
CPHA produces the Weekly Update, an email newsletter that is delivered to over 6,600 subscribers each Tuesday!
In today’s crowded and competitive media landscape, getting your message in front of the right people is crucial. A recent survey of CPHA members showed that one of the top reasons they join the Association is to stay informed and they rely on the engaging content published in the Weekly Update that arrives in their inbox each Tuesday.
AD TYPES, SPECS + PRICING
Prices are for inclusion in 13 Weekly Updates to over 6,600 public health professionals across Canada.
Leaderboard
This primary position provides your company with the highest visibility. There is only one leaderboard per issue.
- Ads can be submitted in English, French, bilingual, or alternate between separate English and French ads.
- File format: PNG, JPG, or GIF
- File size: 1MB (max), 72 DPI
- Option to hyperlink the graphic (one URL maximum): Yes
Cost: $3,000
Reserve now! Complete the request form.
Lower leaderboard
The lower leaderboard gives your company a prominent position right under the masthead. There is only one lower leaderboard per issue.
- Ads can be submitted in English, French, bilingual, or alternate between separate English and French ads.
- File format: PNG, JPG, or GIF
- File size: 1MB (max), 72 DPI
- Option to hyperlink the graphic (one URL maximum): Yes
Cost: $2,700
Reserve now! Complete the request form.
Banner Ad
Showcase your latest product with this placement.
- Ads can be submitted in English, French, bilingual, or alternate between separate English and French ads.
- File format: PNG, JPG, or GIF
- File size: 1MB (max), 72 DPI
- Option to hyperlink the graphic (one URL maximum): Yes
Cost: $2,500
Reserve now! Complete the request form.
Box ad
This ad type provides your company with good exposure in the body of the Update.
- Ads can be submitted in English, French, bilingual, or alternate between separate English and French ads.
- File format - graphic: PNG, JPG, or GIF
- File format - text: .doc, .txt
- File size: 1MB (max), 72 DPI
- Option to hyperlink the graphic (one URL maximum): Yes
Cost: $2,200
Reserve now! Complete the request form.
Dedicated e-blast
This stand-alone, full-size dedicated email marketing message will reach nearly 4,000 potential customers.
- Ads can be submitted in English, French, bilingual, or separate English and French ads.
- Ad dimensions: 600px x 768px (per ad)
- File format: PNG, JPG, or GIF
- File size: 1MB (max), 72 DPI
- Option to hyperlink the graphic (one URL/graphic): Yes
- Subject line: 150 characters (maximum)
Cost: $3,500
Reserve now! Complete the request form.
MULTIPLE AD DISCOUNTS
- A 15% discount will apply when multiple ads are purchased concurrently
- A 10% discount will apply to all returning advertisers
- Only one discount can be applied for a given booking
Terms
- All advertising material is subject to approval by CPHA and subject to the terms of CPHA’s Sponsorship Policy.
- Advertisements will not be accepted from companies that manufacture, distribute and/or sell tobacco products, vaping devices, cannabis, alcohol, sugar-sweetened beverages, firearms, or weapons of mass destruction.
- All sales are final. CPHA does not offer cancellations or refunds.
- All pricing is in Canadian dollars.
- A discount will apply at the time of booking for multiple advertisements.
- An invoice will be forwarded at month’s end for any advertisement(s) that appeared that month.
- Whereas CPHA is a charitable organization, the sale of advertising space in an electronic medium is NOT subject to the Harmonized Sales Tax (HST).
- Payment can be made by cheque or credit card. If payment is to be made by credit card, this must be confirmed at the time of booking. A 2.5% service charge will be added for credit card payments.
- Artwork deadline is 10 business days prior to the publication date. The CPHA Weekly Update is published every Tuesday. E-blasts are published on Wednesdays (as required).
- The advertiser is responsible for ensuring artwork is submitted in reasonable time (as determined at the sole discretion of CPHA) to be included in the scheduled edition(s) of the CPHA Weekly Update. If artwork for a regularly scheduled CPHA Weekly Update is not provided in a reasonable time, the advertiser will be billed for the placement and the contract will not be extended to make up for the missed edition. If artwork for a specially scheduled e-blast is not provided in a reasonable time, the e-blast may, at the sole discretion of CPHA, be rescheduled for another date in discussion with the advertiser.
- New artwork can be submitted during the 13-week run cycle but the advertisement type must be the same. No artwork changes are permitted from 15 December to 15 January.
- Advertisers and advertising agencies assume liability for all content and also assume responsibility for any claims arising therefrom made against CPHA.
- Advertisers and advertising agencies agree that CPHA shall be under no liability for failure, for any cause, to insert any advertisement.
- The appearance of advertising in the CPHA Weekly Update does not constitute a guarantee or endorsement of the quality for value of such product or of claims made for it by its manufacturer.
- Advertisements for health care products must adhere to the Innovative Medicines Canada Code of Ethical Practices (regardless of company’s membership status with Innovative Medicines Canada), and be approved by the Pharmaceutical Advertising Advisory Board (PAAB) (advertiser’s responsibility) as meeting the standards outlined in the Code of Advertising Acceptance. It is the advertiser’s responsibility to ensure that its advertising adheres to all applicable standards and regulations
Contact
Lison Pelletier, Business Development Coordinator
Telephone: 613-725-3769 ext. 211
Email